![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg?crop=0px%2C214px%2C2950px%2C1966px&resize=1920%2C1440)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express
![X 上的Maher Safi:「PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h」 / X X 上的Maher Safi:「PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h」 / X](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg:large)
X 上的Maher Safi:「PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h」 / X
![Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer](https://l450v.alamy.com/450v/2rxrnm1/herzogenaurach-germany-20th-sep-2023-the-original-king-pele-soccer-shoes-from-1970-and-the-ball-of-the-former-brazilian-soccer-player-stand-in-a-display-case-at-the-sporting-goods-manufacturer-puma-to-dpa-birthday-for-the-big-cat-puma-turns-75-credit-daniel-karmanndpaalamy-live-news-2rxrnm1.jpg)