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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits: Venkat Ramaswamy, Francis Gouillart: 9781439181041: Amazon.com: Books
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Co-creating Value Through Customers' Experiences: the Nike Case | Strategic Relationship Marketing
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Case Study: Nike .SWOOSH. How Nike is redefining the relationship… | by Tom Borgers | 3mint | Medium
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