Ad Recall Lift and other metrics that should matter with social media advertising | by Sena Quashie, PGG | Medium
![Facebook's Estimated Ad Recall Lift [Complete Guide] - ParaCore](http://www.paracore.com/wp-content/uploads/2018/12/Screenshot-of-Facebook-brand-awareness-campaign-objective-selection.png "Facebook's Estimated Ad Recall Lift [Complete Guide] - ParaCore")
Facebook's Estimated Ad Recall Lift [Complete Guide] - ParaCore
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