![Joe Pompliano on X: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M Joe Pompliano on X: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M](https://pbs.twimg.com/media/ElktJR5XEAIABgd.jpg:large)
Joe Pompliano on X: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M
![London, United Kingdom - October 09, 2018: Icon of the mobile app Map My Ride by Under Armour from Under Armour, Inc. on an iPhone Stock Photo - Alamy London, United Kingdom - October 09, 2018: Icon of the mobile app Map My Ride by Under Armour from Under Armour, Inc. on an iPhone Stock Photo - Alamy](https://c8.alamy.com/comp/PTFY5W/london-united-kingdom-october-09-2018-icon-of-the-mobile-app-map-my-ride-by-under-armour-from-under-armour-inc-on-an-iphone-PTFY5W.jpg)
London, United Kingdom - October 09, 2018: Icon of the mobile app Map My Ride by Under Armour from Under Armour, Inc. on an iPhone Stock Photo - Alamy
![Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch](https://techcrunch.com/wp-content/uploads/2013/11/1470380_666480976717105_650929279_n.jpg?w=403)